# Integration Overview

If you want to build demos and track events, it's important to configure your
integration properly. By doing so, you'll be able to send demo events directly
to your CRM, Marketing Automation, or Data Warehouse. Once you have set up your
integration, you can begin to identify leads and track their activity.



Fortunately, Folio offers seamless integration with a variety of tools right
out-of-the-box. By using Folio in conjunction with Folio's integration
capabilities, you'll be able to track leads and events with ease, making it
easier than ever to measure and optimize the effectiveness of your content
marketing efforts.



 * Email
   [https://intercom.help/app-folio/en/articles/7302080-email-notification]
   
   

 * Slack [https://intercom.help/app-folio/en/articles/7302058-slack]
   
   

 * Zapier [https://intercom.help/app-folio/en/articles/7302060-zapier]